Your dental office website should be your practice’s primary source of new patients. Is it so? Is it one of the best dental websites that you can find online?
Your business needs to be highly visible online to get new patients, and your potential clients need to find you first. Therefore, you probably need to start ranking higher on search results, and you should be appealing and engaging to your target audience.
It is important to have a website that loads fast, is easily understandable and is easy to navigate. In addition, it should have some essential features such as a clear description of the provided services, the ability for customers to make appointments, contact you directly and even engage with you online with a single click.
Top 5 important things to be taken into consideration
1. Mobile-friendly (responsive)
Today, all recent websites are responsive and automatically adapt to the device screen. Consider that most visitors will access the website using a mobile device. Simultaneously, the website will rank higher on search engines if responsive.
2. First impression
Your dental website will have just a few seconds to make an incredible first impression. What you are looking for is a professional and trustworthy first impression. Therefore, the visual aspect is essential.
3. Easy to navigate and fast
It’s important to help visitors quickly find the information they are looking for and access it quickly. Therefore, the loading time for all your pages should be less than 3 seconds.
4. Calls to Action (CTA)
Prominent calls to action buttons should flow naturally and should be placed strategically throughout the website. They should be engaging and noticeable and should drive action.
5. Testimonials and reviews
More than 80% of internet users trust reviews and testimonials. More than that, your customer’s reviews will help you rank higher on Google Search and save money on Google Ads. Therefore, you should have a plan to dialogue with your clients and encourage them to write testimonials and reviews for your website.